All creative ideas require a prior process of preparation, during which thoughts mature and take form to culminate in what is known as the moment of enlightenment, or the Eureka! moment. This is the idea behind the Creativium photography exhibition, which will be open to the public from 23 September to 5 October in the Carlos Santamaria Centre at the University of the Basque Country's Ibaeta Campus.
The exhibition traces the different stages of the creative process (preparation, incubation, enlightenment and verification) through artistic photographs of scientists engaged in their everyday work, accompanied by essays and literary texts. In short, it is an interactive journey that invites viewers to reflect on creativity and its many different facets. Because myths and popular beliefs aside, creativity, and particularly scientific creativity, is a process that can be developed, fostered and researched.
Creativium is one of the new initiatives of the Mestizajes programme, which the researcher Gustavo Ariel Schwartz has been leading and developing for some years now at DIPC. The project will also be published as a photo-book in the coming months.