Joaquín Sevilla, PhD in physics, is professor of electronic technology at the Public University of Navarre (UPNA). His current research focuses on the design of photonic structures for sensor and solar energy applications. He has also worked on technology geared towards people with disabilities. He directs the UPNA chair for the dissemination of scientific knowledge and culture, as well as the UPNA-UPV/EHU-University of the Basque Country Master’s Degree in Scientific Culture. Prior to that, he was Vice-Chancellor and Director of the G9 Shared Virtual Campus among other positions. Very active in science dissemination, he is a regular contributor to local radio and television stations, writes blogs and participates in YouTube videos. He has recently published “Los males de la ciencia” together with Juan Ignacio Pérez.